Sony a7 IV Mirrorless Camera

The Sony ILCE7M4/B is a mirrorless camera built around a full frame 33 megapixel Exmor R CMOS sensor, giving creators the image quality they need for demanding photo and video work. A BIONZ XR processor handles data with up to eight times the speed of previous generations, so bursts at ten frames per second stay smooth while autofocus and auto-exposure continue to track your subject.

Video shooters will appreciate 4K footage that is oversampled from 7K capture, delivering crisp detail and rich color. When slow motion is required, the camera can record 4K at up to 120 frames per second. More than fifteen stops of dynamic range help retain highlights and shadow detail, whether you are filming a city skyline at sunset or photographing a bride in a bright wedding dress.

Composition is comfortable through the Quad-VGA OLED viewfinder, and the three-inch vari-angle touch screen makes high or low-angle framing simple. Dual card slots provide flexible recording options and immediate backups, while both wired and wireless connections keep the camera ready for tethered studio sessions, live streaming, or quick file transfers on location.

From travel bloggers who need a lightweight setup to documentary filmmakers who value reliable autofocus with real-time Eye AF, the Alpha 7 IV fits seamlessly into a wide range of workflows. Its hybrid strengths mean you can move from still photography to video production without changing bodies or compromising quality.

• 33 megapixel full frame Exmor R CMOS sensor
• 4K video recording up to 120 fps, oversampled from 7K
• BIONZ XR processor that delivers fast performance and responsive handling
• Continuous shooting at up to 10 frames per second with AF and AE tracking
• Three-inch vari-angle touch screen LCD for flexible viewing angles
• Dual memory card slots for extended recording and backup
• Advanced autofocus with real-time Eye AF for people and animals
• More than 15 stops of dynamic range for detailed highlights and shadows